Consuming Habits (Main)

Who are music videos consumed by?	How are they consumed?	Where are they consumed?
From our questionnaire results, I found that there isn’t a difference between whether the person is male or female, but the main difference that is created is the age range. As our chosen genre is pop, we saw from the results that the age range that was mostly interested in ‘pop’ music videos is aged 16-18 year olds. This was the most popular within our sixth form. We found that more ‘older’ music videos are consumed by the older generation which is what we expected in the first place.	The classic, original way of watching music videos is on music channels on the television. This is still a popular way of watching them however; with new advances in technology there are many new ways in which people are now watching music videos, such as YouTube and on android phones. The fact that the internet is now increasing the amount of music videos being watch. E.g. Gangnam Style is the most watched video on YouTube with nearly 2 billion views. Within my research, I have discovered that the devise that people watch the most music videos on is a mobile phone. In my opinion, I feel that people watch them on their phone for easiness as they can watch them anywhere on their phone on different apps such as YouTube.	Following on from the previous box, I feel that people watch them on their phones the most as it creates a sense of belonging for them when watching them at home with siblings, school with friends etc. When watching them at home, people can ‘go into their own world’ when listening to their type of music. It can change their mood and they can feel an individual or be themselves. When at school, people can associate themselves with different friendship groups and feel themselves around people. When music videos are consumed on the internet, people can create different groups or talk to people that are interested in that type of music, which also creates a sense of belonging within societies.